A huge mistake most business owners make is to take a broad-brush approach to marketing and think everyone could be a possible client for their Business product or service. This one size fits all approach is the main reason businesses waste hard earned dollars on generic, same old, boring advertising & marketing. They target everyone and appeal to no one!
You need to profile your ideal paying client from the information you should have gathered from existing clients and work out the best way to get in front of them with a message that resonates and calls on them to take action. Preferably today!
If you’re in Real Estate, People buying their first home are a different target market to someone buying a luxury water front home and they are different from people moving into your area from out of town. Your marketing should target these people and talk to them as separate groups with different motives and you should have a message which they can recognise as being of interest to them.
If you are a financial adviser do you want to work with wealth accumulators? Retirees? clients with self-managed super funds? These are distinctively different groups, and any advertising, marketing should recognise and reflect their differences and what is required in your marketing as a call to action.
A business broker surely wouldn’t use the same marketing to appeal to a manufacturing businesses the way they would a retail shop or restaurant ……..would they?
Do You Own a Manufacturing Business?
“Free report reveals the 7 biggest mistakes You could make when it is time to sell”
A dentist wouldn’t advertise for clients seeking denture repairs and talk about teeth whitening in the same advertising?
“At Last, a Teeth whitening Procedure That is Quick, Easy and Pain Free.
But Best of All it Costs A lot less Than You Think!”
A loan specialist would have very different marketing messages when targeting home loans to one for equipment finance or car loans
WARNING! Do Not Take Out a New Car Loan Until
You Have Read a Copy of My Free Report…………
“The 6 most common mistakes made with Car Finance
and how you can avoid them”
A Graphic designer should target different elements of design unless they are offering a business package of logo, biz cards, letter head etc
“Business Owners, You Will Never Get a Second
Chance to Make a Great First Impression”
My Free Report reveals the Design Errors Most Business
Owners Make with Their Graphic Design
Hopefully you are getting the picture about target marketing and why you should focus on one product or service at a time and “everyone is not your client or customer”