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“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.”

“I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.”

“When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you’ll never be the same again.”

“Almost everything…all external expectations…all pride…all fear of embarrassment or failure…these things just fall away in the face of death….leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking that you have something to lose. You are already naked…there is no reason not to follow your heart.”

“Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.”

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.”

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You need to profile your ideal paying client from the information you should have gathered from existing clients and work out the best way to get in front of them with a message that resonates and calls on them to take action. Preferably today!

If you’re in Real Estate, People buying their first home are a different target market to someone buying a luxury water front home and they are different from people moving into your area from out of town. Your marketing should target these people and talk to them as separate groups with different motives and you should have a message which they can recognise as being of interest to them.

If you are a financial adviser do you want to work with wealth accumulators? Retirees? clients with self-managed super funds? These are distinctively different groups, and any advertising, marketing should recognise and reflect their differences and what is required in your marketing as a call to action.

A business broker surely wouldn’t use the same marketing to appeal to a manufacturing businesses the way they would a retail shop or restaurant ……..would they?

           Do You Own a Manufacturing Business?

“Free report reveals the 7 biggest mistakes You could make when it is time to sell”

A dentist wouldn’t advertise for clients seeking denture repairs and talk about teeth whitening in the same advertising?

“At Last, a Teeth whitening Procedure That is Quick, Easy and Pain Free.

But Best of All it Costs A lot less Than You Think!”

A loan specialist would have very different marketing messages when targeting home loans to one for equipment finance or car loans

WARNING! Do Not Take Out a New Car Loan Until

   You Have Read a Copy of My Free Report…………

“The 6 most common mistakes made with Car Finance

 and how you can avoid them”

A Graphic designer should target different elements of design unless they are offering a business package of logo, biz cards, letter head etc

“Business Owners, You Will Never Get a Second

Chance to Make a Great First Impression”

My Free Report reveals the Design Errors Most Business

Owners Make with Their Graphic Design

Hopefully you are getting the picture about target marketing and why you should focus on one product or service at a time and “everyone is not your client or customer”

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First example is my own………

You know what the biggest problem with marketing today is its overwhelming

And You know what happens when its overwhelming?

You can’t make a decision

When You can’t make a decision, you lose confidence

Do you know what happens when You lose confidence?

You lose money

You know happens when you lose money?

You get frustrated and you start treating people poorly in your business and treating yourself poorly

And it messes up your business and you stop having fun!

So the biggest thing I want to do as your marketing adviser is too make certain this is fun and your making money

Then adapted for financial planning………..

You know what the biggest problem with financial planning today is, too much information

And You know what happens when you get too much information

You get overwhelmed

You know what happens when you get overwhelmed

You make bad decisions

You know what happens when you make bad decisions

You lose money

So the biggest thing I want to do as you financial adviser is make certain you don’t make bad decisions with your money

Adapted for Lending……….

You know what the biggest problem with getting a home loan today is, too much information

And You know what happens when you get too much information

You get overwhelmed

You know what happens when you get overwhelmed

You make bad decisions

You know what happens when you make bad decisions

You lose money

So, the biggest thing I want to do as you Home loan adviser is make certain you don’t make a bad decision and you don’t lose money

New car sales……………

You know what the biggest problem with buying a new car today is, too much choice

And You know what happens when you get too much choice

You get overwhelmed

And You know what happens when you get overwhelmed

You make a bad decision

You know what happens when you make a bad decisions

You beat yourself up about it and regret it for a long time

So, the biggest thing I want to do as you new car adviser is make certain you don’t make a bad decision and you have no regrets

Solar panels……….

You know what the biggest problem when investing in solar panels is today, too much choice

And you know what happens when you get to much choice

You get overwhelmed

And you know what happens when you get overwhelmed

You make a bad decision

And you know what happens when you make a bad decision

You get buyer’s remorse and you start to question your ability to make sound buying decisions

So, the main thing I want to achieve as your solar consultant is to make certain you have no buyer’s remorse

Use the four step formula to move people down the path and to create alignment. Once you are aligned, selling is easy.

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